Left Brain Creative
Professional writer and communications generalist for hire
What you need, all in one brain: a writer with research, documentation and editing skills. A designer with magazine, ad agency and web experience. PLUS an organizer with a geek-like passion for content management, web usability, and clear communication.
Resume – About – Contact
Web writing and management:
Writing, proofreading, editing, publishing and SEO (Search Engine Optimization) with Drupal, Joomla!, WordPress, Blogger and other open source and Rich Internet Applications. Plus CMS (Content Management System) and back-office weblog admin and maintainance.
Technical writing (web, print and applications):
Process descriptions, screen instructions, FAQ, glossary, help files; training manuals, user guides, tutorials, cheat sheets; registration and transaction forms; system alerts, emails, confirmation; customer testimonials, success stories, news releases; corporate and staff profiles
Editorial writing and editing (web and print):
Features, essays, profiles, interviews, reviews, round-ups, columns and advertorial. Edit, proofread, fact-check, and revise existing materials. Print/web adaptation, translation readiness. Plus investigative and descriptive writing on travel and tourism, lifestyle and culture, transportation, cycling, and sustainability
Marketing and communication writing (web and print):
News releases, newsletters, emails, advertorial, backgrounders, direct marketing; reports, executive summaries, correspondence; websites and blogs; slideshows; some social media, proposal, and presentation
Market research and User Interface:
Primary research using direct observation, interview, survey, testing. Secondary research using sourcing, academic, resource, media search; design, conduct, compile and analyze consumer opinion polls and user experience testing
Content and usability design (web and applications):
Benchmark, research, design and test User Interfaces and site processes; design Content Management System (CMS) and Rich Internet Application content; wireframes and workflows; tag and code files; manage digital inventory and databases; monitor error reports, fixes and follow-up; some QA
Graphic and marketing design (web, print and applications):
Layout and pre-press on Mac/PC Adobe Creative Suite for marketing materials (brochures, newsletters, advertising, flyers, signage), publications (newspaper, magazine), documentation (manuals, guides), and photo projects; photo/graphics management
Resource coordination:
Recruit, train and supervise a team; research, install and manage department equipment and resources; streamline workflow and timelines; liaise with clients, suppliers and other staff; train and provide customer support (on-site, phone, web demo); maintain accountability to project stakeholders
