Cycling Culture in Vancouver

Published in the Spring 2009 issue of Vancouver Review, a nationally distributed quarterly magazine that focuses on ideas, culture and arts from Canada’s West Coast.  A collaboration with Museum of Vancouver‘s June – September 2009 exhibit Velo-City: Vancouver and the Bicycle Revolution.

• Listen to Ulrike Rodrigues and JJ Lee discuss cycling style and fashion on CBC  Radio One’s Fashion Mondays (YouTube audio, 6:30 minutes).
• Editor Imran Amed of The Business of Fashion and writer Ulrike Rodrigues discuss Vancouver’s new Fashion Cycle.
  

It’s the New Normal

By Ulrike Rodrigues

Three things happened in Vancouver’s bike scene  in 1991: Lance Armstrong won the Gastown Grand Prix, Richard Campbell founded Better Environmentally Sound Transportation, and an elderly gentlemen on Bidwell Street sold me his silver Nishiki bike for $300.

I didn’t know anything about Lance, BEST, or Vancouver, but I did know the quickest way to acquaint myself with my new city was to touch it – metre by metre – with the treads of a bicycle. Starting from my new home on Guelph Street (the same name as the Ontario city I’d just departed) and armed with a vague BC Transit map, I surveyed my Mount Pleasant neighbourhood on two wheels.

In the following months, my circles widened and I became familiar with the alleys, warehouses, dirt lots and secret gardens that radiated out from Main and Broadway. I ventured across each of the three False Creek bridges and joined segments of paths that followed the water’s edge. They led me to even more cycling adventures: soft, wooded paths in Stanley Park; goldenrod-lined dykes near Science World; breezy, crunchy gravel on Locarno Beach; and a maze of hard-packed forest dirt in the UBC endowment lands.

“It’s like hiking through the forest!” I marveled as each pedal stroke revealed a new turn of trees, “Only faster! And funner!” I was ten again – on my Supercycle, a lettuce-and-mayonnaise sandwich in my blue plastic basket, shoe laces coming untied, hands wrapped around white plastic grips with blue-and-white striped streamers.

I was free, flying, laughing out loud, grinning at dogs. I was in a new city – Vancouver! – and in a familiar place – on a bicycle! It was so simple. Could it get any better than this?

Cycling and Calvin Klein collide at the beauty counter

Face, meet the world of the food and beverage hostess

I'd rather be Audrey than tawdry

“What you need,” Christopher murmured, peering into my face, “is a silicone primer.”

Oddly, he wasn’t talking about bike frames. I had run into a department store to escape the rain and a handout In the ladies’ room had caught my attention. “Come by the Calvin Klein counter,” it suggested, “Receive a FREE Foundation Consultation and Sample!”

I wandered the maze of make-up boutiques until a red-haired woman at the Clinique counter with eerily perfect skin asked if she could help me.

I motioned at my handout. “I’m actually looking for the Calvin Klein counter but…” I offered, “you could show me what you’ve got since I’m here.”

“Well sure,” she said as she opened a tube of foundation, “We can dab a little on your hand if you like.” I looked down as she spread the flesh-toned liquid on the meat of my thumb. It blended in fine, but bits of lotion stuck in the lines of my skin. It reminded me of women I’d seen (usually in the late-night food and beverage industry) who walked around with tiny, tawdry channels of makeup dried into their eyelids.

I showed her the bits and told her that’s why I’d been avoiding foundation up til now. “Well,” she said sweetly, “That’s why you need to exfoliate.” I thanked her and headed for the Calvin Klein counter.