Resume

Ulrike Rodrigues – Writer-Photographer

Vancouver, BC, Canada – http://www.ulrike.ca – mail (at) ulrike dot ca – 604-970-2598 – Contact

Freelance and Contract Writer

  • Freelance writer-photographer (print, web) of:
    • Travel (adventure, independent, multi-modal, solo)
    • Culture (gear, health, lifestyle, media, environment)
    • Cycling (urban, adventure, people, issues)
    • Western Canada (travel, culture)
    • Health (sustainability, sexual, women’s)
  • Publications:
    • award-winning city, regional, national and international newspapers and magazines
    • special-interest publications
    • assigned web log serials
  • Articles:
    • features
    • profiles, interviews
    • reviews, previews (product, food, entertainment)
    • columns (culture, food, travel)
    • charticles, round-ups
  • Web Content:
  • Vancouver, BC – July 1999 – Present

InPrint Media Sales

  • Content Design Manager for web-based IT service for U.S. newspapers (print, web)
  • Contract technical writing and Graphic User Interface content of:
    • corporate and user web sites
    • web instructions, help files, documentation and communications
    • print brochures, ads and promotional materials
    • Usability, Quality Assurance, site planning
    • on-site training for client newspaper staff
    • office and human resources administration
  • Vancouver, BC – April 2003 – June 2008

Ingenuity Works

  • Web writer, photographer, speaker and cyclist
  • Content for The Canadian Heritage Interactive Journey web site
  • Promote internet, heritage and participation for Canadian youth
  • Web dispatches and live community visits
  • Private- and federally-sponsored project
  • Vancouver, BC – April – June 1999


The Georgia Straight – Newspaper

  • Creative Supervisor, Advertising
  • Independent news and entertainment tabloid
  • Design and copywriting of:
    • display ads, campaigns and promotions
    • creative, technical and administrative resource
    • resource for ten-person production team
    • facilitator for sales team
  • Vancouver, BC – January 1997-July 1998

A&B Sound, Marketing Department

  • Art Director, Music Product
  • In-house agency of 14-store home entertainment retailer
  • Visual and text design of:
    • music and video industry sales campaign creative
    • promotional materials
    • in-store , point-of-purchase signage
    • full-page colour newspaper advertising
    • brochures, sales flyers
    • special event campaigns
    • liason with buyers, agents
  • Vancouver, BC – August 1991-December 1996

Urban – Advertising Agency

  • Graphic Artist and proofreader
  • Creation of art mechanicals for:
    • point-of-purchase signage
    • coupons and incentive packages
    • consumer and trade magazines
    • billboards and special promotions
  • Hamilton, ON – December 1988-February 1991

Horse Sense Magazine

  • Creative Assistant
  • Special-interest, nationally-distributed magazine/agency
  • Design of editorial, advertising and promotion artwork
  • Promotional materials
  • Guelph, ON – November 1987-November 1988

Media C Publishing

  • Intern Assistant Editor, Market Researcher
  • Business, city and leisure regional magazine publisher
  • Article writing, editing and proofreading
  • Design and implementation of market research
  • Guelph ON – May 1986-September 1987

The Ontarion – Newspaper

  • Entertainment Editor, weekly university tabloid
  • Editorial responsibility for the 8-10 page entertainment section:
    • interviews, photos, editing, writing
    • design and assembly
    • volunteer training
    • weekly culture column, monthly editorials
  • Guelph ON – September 1985-April 1986

Thompson Lightstone Research

  • Consumer Opinion Surveyor
  • Independent market research company
  • Doorstep interviews and contract work for Goldfarb, Omnibus and the Canadian Testing Institute
  • Survey review and compilation
  • Calgary, AB – June 1981 – August 1981

Associations

  • Canadian Association of Journalists (CAJ)
  • British Columbia Association of Travel Writers (BCATW)

Education 1981-1987

  • B.A. in Cognitive Psychology and Consumer Behaviour
  • University of Guelph

Vancouver, BC, Canada – http://www.ulrike.ca – mail (at) ulrike dot ca – 604-970-2598 – Contact